Knit Shepherd is a textile design studio that harmoniously blends traditional craftsmanship with contemporary technology. The studio’s founder, Sarah, is deeply passionate about the art of knitting, whether executed by hand or machine. Her creative process begins with the meticulous crafting of hand-knit samples, which she then translates into digital instructions for knitting machines, enabling them to replicate the intricate qualities of hand-knit stitches.

The studio’s designs draw inspiration from the natural landscapes of Aotearoa, with patterns reflecting various locations throughout the motu and colour names paying homage to the region’s native fauna. The collection is crafted from luxurious camel down fibre, spun locally in Aotearoa. Renowned for its warmth, lightness, and resilience, this high-quality fibre epitomises the elegance and functionality central to Knit Shepherd’s creations.

Kaipara Harbour is one of the largest harbours in the world. Inspired by a fisherman’s watch cap, these hats can be worn with the cuff folded up above the ears or down so it covers the ears.

Raukawa (Cook Straight) is the body of water that separates the north and south islands of Aotearoa. The many faces of these waters inspired this simple two-colour brioche scarf.

Punakaiki is a town on the West Coast of the South Island where amazing pancake rock formations are found. The lines of these layered rocks inspired this garter-stitch pattern. Tītoki is dark purple in colour.

Waitaha (Canterbury) is well known for its productive plains. The chequered pattern the many paddocks make when viewed from the sky inspired this slip-stitch pattern.

Wānaka is a favourite destination for enjoying Aotearoa’s winters, with its majestic alpine landscapes and stunning lakes. The hat has a contrast shaping detail on the crown and a deep cuff for extra warmth.