Brad Novak

Urban Pop Artist

In an increasingly technological age, people have not become any happier or more deeply connected; on the contrary, technology has often had the opposite effect.

Brad Novak (aka New Blood Pop) is arguably Aotearoa's leading urban pop artist and wants us to 'keep our inner child alive'.

He is the first artist in New Zealand’s history to exhibit concurrently with both the pop art and street art global elite including Warhol, Haring, Lichtenstein, Obey, Brainwash and Banksy (Toronto, 2015).

Novak’s art practice covers two main themes. The first is the subjective nature of identity – which, through his Hybrid series, relates to the flawed human tendency to label each other, and ourselves, limiting our potential. Novak rejects this through his ongoing endeavours, to combine dual careers as not only a professional artist but also a public health doctor.

The second deals with what he calls 'The Digital Dilemma' - in the artist's own words: In an increasingly technological age, people have not become any happier or more deeply connected; on the contrary, technology has often had the opposite effect.

Novak currently shows internationally with galleries in the USA, Canada, UK and NZ.

In an increasingly technological age, people have not become any happier or more deeply connected; on the contrary, technology has often had the opposite effect.

Brad Novak (aka New Blood Pop) is arguably Aotearoa's leading urban pop artist and wants us to 'keep our inner child alive'.

He is the first artist in New Zealand’s history to exhibit concurrently with both the pop art and street art global elite including Warhol, Haring, Lichtenstein, Obey, Brainwash and Banksy (Toronto, 2015).

Novak’s art practice covers two main themes. The first is the subjective nature of identity – which, through his Hybrid series, relates to the flawed human tendency to label each other, and ourselves, limiting our potential. Novak rejects this through his ongoing endeavours, to combine dual careers as not only a professional artist but also a public health doctor.

The second deals with what he calls 'The Digital Dilemma' - in the artist's own words: In an increasingly technological age, people have not become any happier or more deeply connected; on the contrary, technology has often had the opposite effect.

Novak currently shows internationally with galleries in the USA, Canada, UK and NZ.