Artist - Earthical

Zabeena created Earthical because she wanted a more natural way to care for her family and friends.
She was born in the beautiful islands of Fiji and experienced a childhood spent climbing trees, digging in the dirt and running barefoot through the bushes. She loved the natural playground but left it behind and migrated to New Zealand where she started her family.
"As a new mother, I was so obsessed with keeping my house germ-free that my sister nicknamed me Spray & Wipe. I started to realise that all the chemical cleaners I was using were destroying the helpful microorganisms in my environment and that my house was sterile. This was not the natural lifestyle that I had loved so much as a child.
I began to research my household cleaners and learned about the toxic chemicals they contain that can cause irritation and disrupt our endocrine system. I watched the TED Talks video by Tyrone Hayes and Penelope Jagessar Chaffer: The Toxic Baby, which was a huge eye-opener. As a result, I began creating my own cleaning products - dishwasher powder, dishwashing soap, laundry powder, spray and wipe, even my own toothpowder. I stopped using store-bought cleaners completely.
All my research and experimentation made me realise that I could create the kind of natural bath and body products I wanted to use, but couldn’t find in the shops. When my nephew had bad eczema, I created a balm containing Dilo oils that cleared his rash completely. My sister was allergic to liquid body wash, so I made her a soap that didn’t irritate. When a friend’s son had a bad biking accident, I used my knowledge of healing botanicals to create Dilo Rescue Balm.
This is how Earthical was born.
The products I offer today have been researched and developed over several years, tested on friends and family, and refined until I am completely happy with them. All the ingredients are ethically sourced; the shea butter I use comes from a rural women’s collective in Ghana. All the skincare products are 100% organic. I refuse to use any ingredients that might contain pesticide residues. Every product is cruelty-free, and most of them are vegan.
I am extremely proud of my high-quality, all-natural products and excited to share them with you!"