Artist - Dean Proudfoot

An award winning commercial illustrator for the past 18 years, I have enjoyed working with a diverse range of clients both in New Zealand and internationally.

I enjoy referencing our cultural past and my most recent work references the imagery of yester year, the era of the 1950's and 60's - a perceived "Golden Era" in our history. That feeling of nostalgia is a powerful emotion as memory is of making past experiences better and more amplified than they really ever were. I also enjoy the innocence of this time... cowboys were cool! And children enjoyed a freedom to roam and play that these days are far removed from reality.

My approach to art is firmly from the Lowbrow camp, I believe art doesn’t have to be obscure or elitist but should challenge and evoke a response and what’s more positive than a smile.